Last updated: October 24, 2026

Cookie Policy

This page lists every cookie and similar technology used on this site, what it is for, who receives the data and how long it is kept. We call them all “trackers” here, whether they are cookies, local storage or a script that loads from another company.

Trackers in the “strictly necessary” category run because the site cannot work without them. Everything else runs only if you allow it, and you can change your mind at any time.

Your choices

You can review or change what you allow at any time. Withdrawing consent is as easy as giving it, and it takes effect immediately.

Strictly necessary

Required for the site to work: signing in, keeping your session, security checks and remembering this choice — plus content we can show without storing anything on your device. These cannot be switched off.

Service	Provider	Stored as	Kept for	Processed in
NinjaBet session	NinjaBet	`session_token` (cookie) `current_user` (cookie) `userCFCountry` (cookie)	session session 1 year	EU / US
Consent preferences	NinjaBet	`nb_consent` (cookie)	12 months	EU / US
Age verification	NinjaBet	`age_verified` (cookie) `age_verified` (localStorage)	1 year until cleared	EU / US
Launch announcement bar dismissal	NinjaBet	`nb_announcement_seen` (localStorage)	until cleared	Browser only
Support assistant visitor id	NinjaBet	`nb_support_visitor` (sessionStorage)	until the tab is closed	Browser only
Cloudflare Privacy policy	Cloudflare, Inc.	`__cf_bm` (cookie)	30 minutes	US / global edge EU Standard Contractual Clauses
Cloudflare Turnstile Privacy policy	Cloudflare, Inc.	`cf_clearance` (cookie)	up to 1 year	US / global edge EU Standard Contractual Clauses
Trustpilot widget Privacy policy	Trustpilot A/S	No browser storage	—	Denmark / EU
Sentry Privacy policy	Functional Software, Inc.	No browser storage	—	US EU Standard Contractual Clauses
PayPal Privacy policy	PayPal (Europe) S.à r.l. et Cie, S.C.A.	`__paypal_storage__` (localStorage) `ts / ts_c / x-pp-s / enforce_policy / LANG` (cookie)	Until the browser storage is cleared Session to 3 years (set on paypal.com by PayPal)	Luxembourg / US EU Standard Contractual Clauses

Preferences and embedded content

Remember your settings (theme, country, saved tool filters) and load embedded content such as videos, reviews and live chat.

Service	Provider	Stored as	Kept for	Processed in
Interface preferences	NinjaBet	`theme` (localStorage) `themeUnsynced` (localStorage) `selectedCountryId` (localStorage) `selectedCountry` (localStorage) `selectedCountryId` (cookie) `selectedCountry` (cookie) `hide-domain-alert` (localStorage) `showExclusiveOffers` (localStorage) `nb_email_optin_dismissed` (localStorage) `user` (localStorage)	until cleared until the next visit until cleared until cleared 1 year 1 year until cleared until cleared until cleared until logout	Browser only
Saved tool filters	NinjaBet	`matcher filter cache` (localStorage) `expired-subscription-banner` (localStorage)	until cleared until cleared	Browser only
YouTube player Privacy policy	Google Ireland Limited	`YSC / VISITOR_INFO1_LIVE` (cookie)	session – 6 months	Ireland / US EU–US Data Privacy Framework
Help Scout Beacon Privacy policy	Help Scout, Inc.	`hsFirstVisit / __hstc` (cookie)	up to 1 year	US EU Standard Contractual Clauses

Measurement

Help us understand which pages and tools are used so we can improve them. Aggregated statistics only.

Service	Provider	Stored as	Kept for	Processed in
Google Analytics 4 Privacy policy	Google Ireland Limited	`_ga` (cookie) `_ga_*` (cookie)	2 years 2 years	Ireland / US EU–US Data Privacy Framework

Marketing and attribution

Let us credit the partner or affiliate who referred you and measure how our campaigns perform.

Service	Provider	Stored as	Kept for	Processed in
Affiliate attribution	NinjaBet	`ninjabet_aff` (cookie) `ninjabet_aff_sub` (cookie)	45 days 45 days	EU / US
Campaign attribution	NinjaBet	`ninjabet_cmp` (cookie)	365 days	EU / US
Ad click attribution	NinjaBet	`ninjabet_ads` (cookie)	90 days	EU / US
Landing page attribution	NinjaBet	`ninjabet_landing` (cookie)	90 days	EU / US
Google Ads Privacy policy	Google Ireland Limited	`_gcl_au` (cookie) `_gcl_aw / _gcl_gb` (cookie) `IDE / test_cookie (doubleclick.net)` (cookie)	90 days 90 days up to 13 months	Ireland / US EU–US Data Privacy Framework
Meta pixel (Facebook / Instagram ads) Privacy policy	Meta Platforms Ireland Limited	`_fbp` (cookie) `_fbc` (cookie)	90 days 90 days	Ireland / US EU–US Data Privacy Framework

Transfers outside the EEA

Some providers process data outside the European Economic Area, as shown in the tables above. Those transfers rely on the European Commission's Standard Contractual Clauses or, where noted, the EU–US Data Privacy Framework.

Controlling trackers in your browser

Independently of the choices above, every major browser lets you block or delete cookies from its settings. Blocking strictly necessary trackers will stop parts of the site from working, including signing in.

Who is responsible

Data controller: ITAR BG LTD — 7 Stefan Karadzha Str., 1000 Sofia, Bulgaria

For anything about this policy, or to exercise your data protection rights, contact us at [email protected]

Supervisory authority: Commission for Personal Data Protection (Bulgaria)